The Challenge
“Groupon doesn’t have good deals anymore.”
That was the perception our in-house creative team was tasked to solve. We developed a campaign that amplified an increased supply and quality of deals in 5 select markets.
The campaign had to cut across all lines of business. It had to speak to people looking to save on everyday activities and those looking to discover unforgettable experiences.
What I Did
Brand (All Lines of Business)
Health, Beauty & Wellness
I delivered a series of video ads to cover the campaign across YouTube, CTV, and other paid channels.
The videos had to be produced remotely, since we didn’t have access to our studio during lockdown. Despite the limitations of stock footage, the videos needed to match the bold and lively feeling of the campaign photography.
I wrote scripts for each of the 5 markets and categories, and remotely produced and did post-production for the voiceovers.
Food & Drink
Things to Do
