The Challenge
Small businesses were opening again. Customers were hungry to get back to living life to the fullest. Everyone was struggling to recover from lockdown.
Some people were eager to get out and start doing things again, but others weren’t yet comfortable to return to life pre-pandemic times.
Our creative team was asked to respond to this unique cultural moment, and come up with a campaign to bring back new and lapsed customers, to help our small business partners, and to grow brand awareness.
So #@$%ing Ready
I led creative development and production of content to support the four-week campaign across Paid and Organic Social channels.
Each week, we emphasized a different line of business, encouraging people to nominate local businesses for a chance to win $100,000.
I wrote scripts for voiceover, copy for Paid and Organic Social assets, helped remotely produce voiceovers and videos and other content for YouTube, Facebook, Instagram, and Twitter.
Paid Social Videos
Week 1 Video: Self Care
Week 2 Video: Things to Do
Week 3 Theme: Food and Drink
Week 4 Video: Outdoor Adventures
Paid Social Posts
$100,000 Giveaway
Results
:30 Campaign Results Video
