The Challenge
Running an ad during the Super Bowl is expensive.
Groupon wanted to build hype as the ultimate experiences marketplace… without spending our entire annual marketing budget on a Big Game ad to do it.
So we asked Rob Gronkowski to help.
The Campaign
Ad for Connected TV, YouTube, and Paid Media
Business Objectives
1
Boost traffic via a campaign inserting Groupon into the conversation around the Super Bowl
2
Grow brand awareness of Groupon as the destination for unforgettable and memorable local experiences
3
Acquire customers and drive sales via sweepstakes with prizes including VIP Groupon experiences and a Big Game watch party at Gronk’s house
What I Did
I helped lead creative team in brainstorming, content strategy, campaign development, and creative production for Paid and Organic social channels.
In addition to writing copy and scripts, I also worked with worked with external PR team to strike the right tone for their client while preserving Groupon’s voice and humor
Sweepstakes kickoff ad for organic social
Campaign at a Glance
Campaign Results
Earned Media
