Part of Groupon’s initiative to build out its YouTube channel with interesting and engaging content, and get videos on all deal pages for all of our categories.

Deal pages featuring these videos delivered, on average, 4% higher conversion rate than those without. I wrote scripts for 400+ categories, working closely with our in-house production team and a network of freelance videographers around the country. We produced these videos out of combination of stock, on-location shoots, in-house produced footage, animation, and more.