The Challenge
Remember the 2021 holiday season?
Everyone fretting about shipping delays? Shortages of inventory and staff? Supply chain issues?
Yeah, I’ve repressed it too.
At the time, Groupon was uniquely positioned to help people avoid all of those stressors. By gifting experiences instead of things, customers could support local businesses still recovering from lockdown, and gift people in their lives a gift they’d truly go gaga for.
There was only one problem: Our in-house creative team only had three weeks to put together the first Groupon Day campaign.
Business Objectives
1
Drive local purchases by activating new and existing customers
2
Grow top-of-mind awareness for Groupon as a destination for experiences
3
Drive entries to our Celebrity Experience sweepstakes
What I Did
I led creative development for Paid and Organic social.
I helped coordinate a three-week sprint to deliver social creative for NA and INT'L in waves.
I wrote scripts for ads to run on Spotify and Pandora.
Organic social post for Instagram/YouTube Reels (Writer/Voice)
